Celebrate National Fried Chicken Day with the Perfect Beer Pairing🍗🍺

Crispy, juicy, golden perfection—what better excuse to indulge than National Fried Chicken Day, celebrated every July 6

Across the globe, fried chicken has earned its reputation as the ultimate comfort food. Whether it’s your grandmother’s secret recipe or your go-to late-night takeout, there’s something universally satisfying about that crunchy coating and tender, savory bite. But did you know this beloved dish was once considered a luxury?

Until the mid-20th century, fried chicken was reserved for special occasions, as chicken itself was expensive and labor-intensive to prepare. It wasn’t until after World War II, with the rise of mass production and fast food, that this crispy classic became an everyday indulgence for millions.

Today, Fried Chicken Day isn’t just a celebration—it’s a global phenomenon. From family kitchens to fast-food counters, the world comes together to honor one of its most treasured dishes. Major chains like KFC and Church’s Chicken often roll out limited-time deals and giveaways. One of the most unforgettable? In 2018, KFC Australia launched a promotion offering a year’s worth of free fried chicken—to enter, fans had to share why they deserved to win. One bold contestant even tattooed the KFC logo on her foot to seal the deal.

What’s the Best Drink to Pair with Fried Chicken?

Ask any seasoned food lover, and they’ll tell you: the perfect fried chicken experience isn't complete without a cold beer. Why? Because fried chicken—especially spicy or heavily seasoned styles—calls for a drink that cuts through the richness while refreshing the palate. That’s where beer shines.

Crisp, cool, and slightly bitter, beer is the ultimate companion to fried chicken’s salty crunch. And for an elevated pairing, look no further than Hitachino Nest White Ale.

Discover Hitachino Nest White Ale: A Beer Made for Moments Like This

Crafted by Kiuchi Brewery, one of Japan’s most respected craft brewers, Hitachino Nest White Ale is more than just a beverage—it’s an experience. This Belgian-style wheat beer is lightly hopped, with notes of coriander, orange peel, and nutmeg that add a refreshing, citrusy twist to every sip.

It’s no surprise that it’s a multi-award winner, with gold medals from beer competitions in both the U.K. and U.S. Whether you’re enjoying fiery Korean fried chicken or classic Southern-style wings, Hitachino Nest White Ale brings the perfect balance to every bite.