April 23rd is Craft Beer Day
The Beer Day Selection Committee, led by the Craft Beer Association, which made the soil of the growing beer culture fertile and helped it sprout, invited the public to submit Beer Day Selection applications. At the opening ceremony of the International Beer Cup on October 8, 1999, it was announced that April 23 will be Craft Beer Day.
On this day in 1516, the "Reinheitsgebot" or "German Beer Purity Law" came into force, and breweries in Germany traditionally celebrate the "Day of German Beer" (National beer day) on April 23. The applicant who suggested this date noted that this is a historical date when beer was first defined in the whole world.
Craft Beer Scene in Japan
The strength of the craft beer scene is truly remarkable when you realize that the Japanese craft beer industry didn’t exist 25 years ago. It was only in 1994 that the Japanese government softened the strict laws that governed the granting of brewing licenses. Before that, a brewery needed to be able to produce 2 million liters of beer each year to become licensed, which was achievable for industrial-sized breweries only.
The Echigo Brewery was the very first to open in Japan since the new law and they have been going strong in the world of beer ever since. The brewery is located in Niigata prefecture, which is the number one rice-growing prefecture in Japan and home to the famous Koshihikari rice, short grain rice regarded as the best quality and flavor in all of Japan. The brewery has high standards when selecting the Koshihikari rice to assure a superb flavor outcome.
On this day we invite you to try Echigo Koshihikari Lager, a beer from the pioneers of Japanese Craft Beer. This rice-style lager with 5% alcohol is crisp and refreshing with smooth finish. It goes surprisingly very well with Japanese food such as sushi. It has a slightly acidic tang to the regular lager flavour, but it is not too overpowering.