Revisiting the Epic Saga of Kinokuniya Bunzaemon

Travel back to the Edo Period, a time of audacious legends and fortunes won through sheer daring. Meet Kinokuniya Bunzaemon, a name etched in history as Kishu's (formerly Wakayama) most illustrious business magnate.


Imagine a treacherous voyage aboard the legendary "Kinokuni Mikanbune," laden with Kishu's golden treasure—mikan, those humble mandarin oranges destined to become Bunzaemon's crowning achievement.


Arida, nestled in Wakayama, was the heart of mikan cultivation. In 1634, Tobei Takigawara of Arida dared to share his beloved mikan with Edo, present-day Tokyo. Success beckoned, but fate had a cruel twist. Just when the annual Fuigo Festival, a cherished tradition involving the joyful tossing of mikan to eager children in Edo, was approaching, the tempestuous sea roared, making voyages perilous. Panic gripped the hearts of the mandarin orange farmers and the merchants who relied on their bounty.

坐落在和歌山的有田是柑橘种植的中心。1634年,有田的Tobei Takigawara敢于与江户(即今天的东京)分享他忠爱的柑橘。当成功在向他招手时,但命运发生了残酷的转折。一年一度的Fuigo祭即将到来,汹涌的海浪呼啸而来,航行变得极其危险。恐慌笼罩着柑橘种植者和依赖他们赚钱的商人的心头。

In a heroic turn of events, Kinokuniya Bunzaemon, a courageous 17-year-old, stepped forward. With two devoted comrades, he braved the tempestuous seas and delivered coveted mikan to Edo, amassing immense wealth as a lumber merchant.


Today, the legend of Kinokuniya Bunzaemon lives on through Nakano BC's Junmai Namachozoshu sake. Named in honor of our hero, it captures Wakayama's gentle rice essence. This unpasteurized junmai sake offers robust rice flavor, freshness, and a unique aroma. Serve it chilled, and savor the legacy of a young man who conquered the sea and captured hearts across generations. Raise a glass to Kinokuniya Bunzaemon!


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