July 28 Is National Hamburger Day!

What Is National Hamburger Day?

什么是传统汉堡日?

National Hamburger Day takes place twice a year, and there are other burger-related holidays throughout the year as well. Why more than one day for burgers? Is it because they are so good? Well, that may be part of it.

传统的汉堡日每年举行两次，一年中还有其他与汉堡相关的节日。汉堡日为什么不止一次?是因为它们太好吃了吗?这可能是原因之一。

Another reason may be there are so many people who claim to have invented the burger. Some sources say that Louis Lassen did it, at Louis' Lunch in New Haven, Connecticut, on July 28, 1900. This is the reason why July 28 is one of the National Hamburger Days.

另一个原因可能是有很多人声称自己发明了汉堡，有消息称，1900年7月28日，路易斯·拉森在康涅狄格州纽黑文的路易斯午餐店发明的。这就是为什么7月28日是传统汉堡日的原因。

When it comes to celebrating Hamburger Day, what could be better than juicy hamburger and refreshing beer? The beer-and-burger is one of the most satisfying combos out there and is loved by pretty much everyone. When pairing beer with your hamburger, we recommend something that is clean, crisp, smooth and bubbly and inherently drinkable – not too hoppy, malty or bitter. Hon Kirin is the way to go!

说到庆祝汉堡节，还有什么能比多汁的汉堡和清爽的啤酒更好呢?啤酒搭配汉堡是最令人满意的组合之一，几乎每个人都喜欢。当你把啤酒和汉堡搭配在一起时，我们建议你选择干净、爽口、顺滑、有气泡、易入口的啤酒哦，不要有太多啤酒花味、麦芽味或苦涩。本麒麟就是正确的选择!

The "New Genre" Beer Is the Most Popular in Japan

“新类型”啤酒在日本最受欢迎

Honkirin is a non-malt beer which mimics the taste and feel of beer. It is of one of the “new genre” beers that by definition do not contain any malts or is happoshu (low-malt beer) with an additional spirit. You may think this is just fake beer if you are an avid beer drinker, but actually the so called "new genre" beer is the most popular of all “beers” in and currently outsells the whole beer market in Japan. So it might not be as bad as you think! Don’t knock it till you try it!

本麒麟是一种模仿啤酒味道和口感的无麦芽啤酒。这是一种“新类型”啤酒，它是一种不含任何麦芽，或者是低麦芽啤酒(happoshu，低麦芽啤酒)。如果你是一个爱喝啤酒的人，你可能会认为这只是假啤酒。但实际上，这种所谓的“新类型”啤酒是所有啤酒中最受欢迎的，目前在日本的啤酒市场上是最销量的。所以它可能没有你想的那么糟糕!没试过就别挑剔!

The uniqueness of the product comes from German Hersbruck hops, which are characterized by fresh smell and high-quality bitterness, and the long-term low temperature aging, which takes 1.5 times the time of the company's major new genre products and which reduces miscellaneous off-tastes and gives a richer taste. 

产品的独特之处来自德国赫斯布鲁克啤酒花，其特点是口感清新，涩味悠长，长期低温陈酿。酿制时间长，是公司主要产品的1.5倍。长时间酿制减少了杂味，口感更丰富。