January 24th Is Beer Can Appreciation Day! Celebrate with Yuzu Lager Can!

January 24th Is Beer Can Appreciation Day!

On January 24, we celebrate Beer Can Appreciation Day in remembrance of the day beer was first sold in cans. While it might seem silly to add this to the never-ending list of “national days,” it is an important day that marks the invention of the light and unbreakable cans, which we now take for granted. And you can never have enough days to enjoy this glorious, thirst-quenching drink!

Canned beer first went on sale in the US in 1935. These cans were referred to as “cone top” cans and combined the shape of a flat can and bottle to create a peaked top. This design allowed brewers to use their bottle and packaging lines to fill cans, and seal them with bottle caps.


Canned beer production had a pause during World War II, but after it came sweeping back into the mainstream. With more beer brands sticking to canning as opposed to bottling, the need for versatile packaging was less important and cone top cans started fading out. The next modernization of canning started in Pittsburgh, home of aluminum manufacturer Alcoa. Iron City Beer was the first to use the the easy-open can with a pull tab in 1962.


In 1969, the sales of canned beer surpassed those of bottled beers for the first time. And in 1975, the first fixed tab beer can was produced by Falls City Brewing Company and is used by just about every brewery and soda company to this day.


Celebrate with Yuzu Lager Can!

This Yuzu Lager is the perfect drink for celebration if you're looking for something new and unique!

Located in Ibaraki prefecture, Kiuchi Brewery have been producing beautiful sake since 1823. Now they've also stepped successfully into the world of beer with their award winning products, such as this yuzu lager.

Hitachino Nest Yuzu Lager is a fruity, citrus forward beer with a deep, bitter edge. On the palate you are greeted by a pleasant maltiness with an invigorating yuzu character. The beer finishes with a subtle hoppy bitterness with the citrusy character lingering throughout. This lager is extremely refreshing and drinkable, and is a must-try for all beer fans!

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