April 23rd is German Beer Day! Celebrate With Echigo Koshihikari Beer

Why German Beer Day Is Celebrated on April 23rd

德国啤酒日定为4月23日的由来

April 23rd 1516 was the day that the ‘Reinheitsgebot’, or Purity Law, was adopted across the entirety of the Duchy of Bavaria. 

1516年4月23日是《啤酒纯净法》在巴伐利亚公国通过的日子。

The Bavarian order of 1516 was introduced in part to prevent price competition with bakers for wheat and rye. Specifying that beer could only contain water, barley and hops, was meant to ensure the availability of affordable bread, as wheat and rye were reserved for use by bakers.

1516年颁布的巴伐利亚法令部分是为了防止小麦和黑麦在酿造啤酒与生产面包上进行价格竞争。次法令明确规定啤酒只能含有水、大麦和啤酒花，是为了确保面包的供应，因为小麦和黑麦是做面包使用的。

Beer has always been a major part of German culture, and to this day German beer is brewed according to the Reinheitsgebot. Thus this is the day to celebrate a profoundly influential and rich brewing culture!

啤酒一直是德国文化的重要组成部分，直到今天，德国啤酒都是按照《纯净法》酿造的。因此，这一天也是庆祝其深的远影响和丰富的酿造文化!

Celebrate With Echigo Koshihikari Lager

用越后越光拉格啤酒来庆祝吧！

While Echigo Koshihikari is Japanese made beer it has deep ties with the traditional German beer brewing. Koshihikari rice might be the thing that makes this beer Japanese, but the production method is entirely German.

越后越光陪酒是日本本土酿造的啤酒，它与传统的德国啤酒酿造有着很深的渊源。使用越光大米酿制是其称为日本啤酒的原因，但完全采用德国生产配方酿制而成。

The founder of Echigo Beer was actually inspired by the the rich beer culture of Germany, and after spending some time in Germany, he later decided that he wanted to spread this culture from his hometown in Niigata to Japan, and this was the starting point of Echigo Beer.

越后啤酒的创始人实际上是受到德国丰富的啤酒文化的启发，在德国呆了一段时间后，他决定把这种文化带回他的家乡日本新泻，这就是越后啤酒的起点。

Echigo Koshihikari Beer is a rice style lager with a pale golden color that comes out of the bottle, and a strong head that quickly fades. It has a slightly acidic tang to the regular lager flavour, but it is not too overpowering.

越后越光啤酒是一种大米酿制的啤酒，从瓶子里呈现出其淡金色，而且味道浓郁，很快就会消失。与普通的窖藏啤酒相比，它口感微酸，并不浓烈。

While the malt ingredient is imported from Europe, the rice is harvested literally from the backyard of Echigo Brewery. Though this beer is categorized as being dry, the brewery uses the time-consuming German decoction method to bring out the natural sweet flavor from the premium Koshihikari rice, which can appeal even to those who do not like dry beer.

麦芽原料是从欧洲进口的，而大米是在越后啤酒厂的后院收割的。虽然该啤酒属于干啤，但酿酒厂使用了费时的德国酿制工艺，从优质越光大米中提取出其天然的甜味，即使是不爱好干啤的人也会喜欢它哦。