About Aichi Prefecture
Aichi Prefecture, located in the Chubu region of Japan, holds a unique blend of modernity and tradition. Nestled in the heart of Honshu, Aichi is characterized by its diverse landscapes, from the bustling urban centers to the serene countryside. The name "Aichi" itself hints at its central location, translating to "near the center."
Boasting a rich historical tapestry, Aichi is home to Nagoya Castle, an iconic symbol of feudal Japan, and the Atsuta Shrine, one of the country's most revered Shinto shrines. The prefecture's landscape is also shaped by the majestic Mount Chausu and the fertile Nobi Plain.
Aichi takes pride in its distinctive culinary heritage, offering a delectable array of dishes. From hitsumabushi (grilled eel served over rice) to kishimen (flat udon noodles in a soy-based broth), Aichi's gastronomic delights reflect the region's commitment to flavor and tradition.
The prefecture is a hub of innovation and industry, housing the global headquarters of prominent automobile companies. Yet, amidst the urban sprawl, Aichi maintains a connection to its roots. Traditional arts like the Owari enamelware and Aichi's unique style of pottery, Tokoname-yaki, continue to thrive. Aichi's commitment to progress extends to its dedication to environmental sustainability and cutting-edge technology. The region is at the forefront of green initiatives and boasts initiatives like the Chubu Centrair International Airport, an architectural marvel situated on an artificial island in Ise Bay.
As Aichi continues to evolve, it remains a captivating destination that seamlessly integrates its rich cultural heritage with the dynamic pulse of contemporary Japan.
About Morita
Founded in 1665, Morita is a renowned food company in the Chukyo region, originally established as a sake brewery before expanding into the production of miso, soy sauce, and other traditional seasonings. The company operates under its flagship brand, "Morita", and is part of the Japan Food & Liquor Alliance, which oversees multiple sake and shochu breweries.
Morita is also known as the birthplace of Akio Morita, co-founder of Sony. To introduce his family’s sake to a wider audience, he opened the Nenohi Ryo restaurant in Tokyo’s Ginza district, where influential figures gathered, bringing national recognition to the "Nenohi" sake brand. Today, the company continues this legacy through Kurabito-Kitchen Nenohi in Nagoya.
The name "Nenohi" symbolizes new beginnings, as it refers to the first "Rat Day" of the zodiac cycle, traditionally marking the start of the new year. Crafted to complement the bold flavors of Aichi cuisine, such as tamari soy sauce and Hatcho miso, Nenohi sake is known for its rich, umami-driven profile. Visitors can explore this heritage at the Morita Aji no Yakata, a beautifully restored miso brewery in Tokoname on the Chita Peninsula.
