About Aichi Prefecture
Aichi Prefecture, located in the Chubu region of Japan, holds a unique blend of modernity and tradition. Nestled in the heart of Honshu, Aichi is characterized by its diverse landscapes, from the bustling urban centers to the serene countryside. The name "Aichi" itself hints at its central location, translating to "near the center."
Boasting a rich historical tapestry, Aichi is home to Nagoya Castle, an iconic symbol of feudal Japan, and the Atsuta Shrine, one of the country's most revered Shinto shrines. The prefecture's landscape is also shaped by the majestic Mount Chausu and the fertile Nobi Plain.
Aichi takes pride in its distinctive culinary heritage, offering a delectable array of dishes. From hitsumabushi (grilled eel served over rice) to kishimen (flat udon noodles in a soy-based broth), Aichi's gastronomic delights reflect the region's commitment to flavor and tradition.
The prefecture is a hub of innovation and industry, housing the global headquarters of prominent automobile companies. Yet, amidst the urban sprawl, Aichi maintains a connection to its roots. Traditional arts like the Owari enamelware and Aichi's unique style of pottery, Tokoname-yaki, continue to thrive. Aichi's commitment to progress extends to its dedication to environmental sustainability and cutting-edge technology. The region is at the forefront of green initiatives and boasts initiatives like the Chubu Centrair International Airport, an architectural marvel situated on an artificial island in Ise Bay.
As Aichi continues to evolve, it remains a captivating destination that seamlessly integrates its rich cultural heritage with the dynamic pulse of contemporary Japan.
About Maruishi Jozo
Established in 1690, Maruishi Jozo (Brewery) is located in Okazaki City, Aichi prefecture.Renowned for its natural beauty and for being the birthplace of Ieyasu Tokugawa.
Spanning over 330 years, Maruishi's flagship product Nito was created in 2015, boasting a combination of seemingly conflicting elements, such as "Taste and Aroma", "Rich and Light", "Sweet and Dry", "First-tatse and After-taste" and "Complex and Elegant".Nito draws its name from a proverb, "He who chases two rabbits catches neither," but this product concept highlights how two rabbits can only be caught at once if both rabbits are chased.
Nito's features include freshness, a smooth flavour, and a pleasing aftertaste that will encourage another sip, making it a great accompaniment to any dish.
Nito expresses itself in an ever-shifting profile due to contact with the air, the passage of time, and changes in temperature, and our wish is for it to be a sake that demonstrates brilliance over the course of your savoring the entire bottle, right from the splendor of the first pouring.
