CHOYA Koitorori — A Lusciously Smooth Plum Wine That Melts Into Your Evening ON SALE NOW!

When the day winds down and you finally slip into a moment of calm, there’s a drink that gently wraps around you like a warm sigh.
CHOYA’s Koitorori, made with an indulgent 460g of domestically grown Japanese ume, brings the pure richness of plum to life in every sip.

■ Crafted in Silence, Matured for Over a Year

Koitorori is born from CHOYA’s meticulously protected aging process.
The ume liqueur base is aged for more than a year in a quiet environment—shielded from light, temperature fluctuations, and outside air.

This gentle, stress-free aging preserves the ume’s natural organic acids, resulting in a flavor that feels untouched and deeply authentic.

The first sip reveals:

• A mellow, syrupy texture

• A soft, natural sweetness

• A full, rounded aroma of ripe ume

It’s rich yet calming. Sweet yet elegant. A plum wine that invites you to slow down.

■ Enjoy It Your Way — Versatile and Comforting

Koitorori transforms beautifully depending on how you drink it. Whether you want a refreshing pairing for dinner or a soothing nightcap, it adapts effortlessly.

Recommended ways to enjoy

• On the rocks – The signature Koitorori experience; rich, smooth, and aromatic

• With water – Softer and easier to sip

• With soda – Crisp, sparkling, perfect for mealtimes

• With hot water – Cozy, warming, and fragrant

• Straight – Pure concentration of flavor

Perfect moments to drink Koitorori

• After a bath

• Before dinner

• During a peaceful moment of “me time”

• With food, especially savory Japanese dishes

■ Real Customer Voice: “The perfect weekend companion.”

“If you like plum wine on the rocks, this is irresistible. It’s sweet—exactly how I like it.
It’s my weekend evening companion.
I sip it slowly while watching the ice melt and the sun go down.
Sometimes with yakitori or pickles.
It’s perfect for those precious minutes before Monday reality comes back.”

Koitorori isn’t just a drink.
It’s a ritual.
A moment suspended between sweetness and serenity.

■ Sweet, Thick, and Deeply Comforting — CHOYA Koitorori

With its rich texture, gentle sweetness, and beautifully preserved ume acidity, Koitorori offers a luxurious drinking experience that turns ordinary evenings into something special.

To those who love a sweeter, smoother plum wine—
This is the glass that melts your stress away.