Umenoyado Brewery: Transforming Sake Brewing and Expanding Horizons

About Umenoyado Brewery

梅乃宿酒造

Umenoyado, a 120-year-old brewery specializing in handcrafted sake, has a global vision of sharing the pleasures of sake while remaining steadfast in preserving its heritage and embracing innovative techniques.

梅乃宿酒造是一家拥有120年历史的酒造,其专门生产手工清酒,在保持传统和创新技术的同时,拥有分享清酒乐趣的全球视野。

Yoshida, the fourth-generation descendant of a sake brewery owner, deviated from tradition when she expressed her desire to join the family business. Traditionally, her brother would have inherited the brewery, but Yoshida's passion for sake led to her becoming the first woman in the country to assume the role of president at Umenoyado. She, as the eldest daughter of the fourth generation, took up the mantle of leadership in 2013. Her deep connection to both her birthplace and the brewery, which were in close proximity, forged a familial bond with the brewery's employees, nurturing her desire to be actively involved in the family business since her student days.

吉田是酒造第四代社长,她作为一个女士违背传统,表达继承家族企业的愿望。传统上,她的哥哥会继承酿酒厂,但吉田对清酒的热爱使她成为日本第一位担任梅乃宿酒造总裁的女性。作为第四代家族的长女,她于2013年接过了领导权。她与出生地和酒造的深厚联系,与酒造的员工建立的家庭纽带,培养了她从学生时代就积极参与家族企业的愿望。

Umenoyado Shuzo President and Representative Director Yoshida KayoYoshida Kayo, President and Representative Director

Under Yoshida's leadership, the brewery has undergone a remarkable transformation, becoming a hub of creativity and youthful energy. A significant portion of her workforce comprises individuals under the age of 35, with a notable representation of women among them.

在吉田的带领下,这家酒造发生了显著的转变,成为创造力和年轻活力的中心。她的劳动力中有很大一部分是35岁以下的人,其中妇女的比例很高。

When considering the future of the sake industry, Yoshida has a global perspective. With the domestic sake market in Japan experiencing a decline, she envisions a new frontier for sake producers in the form of exportation. To achieve this goal, Yoshida believes that sake should be customized to suit the preferences of each target market where it is being exported.

在考虑清酒行业的未来时,吉田有一个全球化的视角。随着日本国内清酒市场的衰退,她设想以出口的形式为清酒生产商开辟一个新的领域。为了实现这一目标,吉田认为,清酒应该根据出口的每个目标市场的偏好进行定制。

Umenoyado Lychee Liqueur: A Delightful Tropical Drink

梅乃宿荔枝利口酒:一种美味的热带饮料

Umenoyado Lychee Liqueur is exclusively available to international customers. It's a special blend of lychee and Umenoyado sake, created to give you a taste of something exotic. This drink has a lovely floral smell and the sweet, elegant flavor of lychee fruit. You can enjoy it over ice or in a chilled martini glass, and it's perfect for making all sorts of delicious cocktails.

梅乃宿荔枝利口酒荔枝酒专供国际客户。这是荔枝和梅乃宿清酒的特殊混合物,旨在让你品尝异国情调。这款饮料有一股可爱的花香和荔枝果的甜味。你可以在冰上或冰镇马提尼杯中享用,它非常适合制作各种美味的鸡尾酒。

This lychee liqueur has a wonderful floral scent and a gentle lychee sweetness that's great for those who love tropical flavors. The best part? You can get creative and make a wide variety of cocktails with it.

这款荔枝利口酒有着美妙的花香和温和的荔枝甜味,非常适合那些喜欢热带风味的人。最棒的部分是你可以发挥创意,用它调制各种各样的鸡尾酒。

🍸 Try the "China White" Cocktail:

  • Umenoyado Lychee Liqueur: 1 part
  • Grapefruit Juice: 1 part

To make this tasty drink, grab a tall glass and pour in some Umenoyado Lychee Liqueur. Then, fill up the rest of the glass with grapefruit juice. To add a little extra flair, garnish your cocktail with a slice of fresh grapefruit.

🍸 试试“中国白”鸡尾酒:

  • 梅乃宿荔枝利口酒:1
  • 葡萄柚汁:1份

 要做这种美味的饮料,拿一个高脚杯,倒入一些梅乃宿荔枝利口酒。然后,把剩下的杯子装满葡萄柚汁。为了增加一点额外的风味,用一片新鲜的葡萄柚装饰你的鸡尾酒。


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