The Best Selling Sake of Last Month Was Echigo Koshihikari Beer!

Best Selling Sake in February Was Echigo Koshihikari Lager!

Echigo is arguably the best in the rice lager category, so it comes as no surprise that it is highly sought after! It's also Japan's original microbrew.

Craft beer was born in Japan in 1994, when the Liquor Tax Law was amended to significantly lower the minimum production volume required to obtain a beer manufacturing license, allowing small and medium-sized brewers to produce beer. At that time, Echigo Beer was one step ahead of the rest of the country in opening a brewpub and brewing the first domestic craft beer in Japan.

The brewery is located in Niigata prefecture, which is the number one rice-growing prefecture in Japan and home to the famous Koshihikari rice, short grain rice regarded as the best quality and flavor in all of Japan. The brewery has high standards when selecting the Koshihikari rice to assure the superb flavor outcome of their flagship rice lager.

Echigo Koshihikari Beer is the flagship brand of Echigo Brewery. It is crisp and refreshing with smooth finish. Goes very well with Japanese food such as sushi. It has a slightly acidic tang to the regular lager flavour, but it is not too overpowering.

While this beer is categorized as being dry, the brewery uses the time-consuming German decoction method to bring out the natural sweet flavor from the Niigata grown Koshihikari rice, which can appeal even to those who do not like dry beer.
This beer from the very pioneers of Japanese craft beer is definitely worth a try!



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