Celebrate Awa Odori Season in Japan with a Splash of Japanese Beer!

Discover the Story of Awa Odori

During the Obon season from August 12th to 15th, Japan comes alive with dance festivals, and one of the brightest stars is Tokushima City's famous Awa Odori. This enchanting event features groups of dancers, called "ren," gracefully dancing through the streets. They move to the beat of traditional instruments like the shamisen lute, taiko drums, shinobue flute, and kane bell. Dressed in beautiful obon dance costumes, these performers sing and chant as they create a joyful and heritage-filled atmosphere.

Dating back to the 16th century, when Tokushima Prefecture was known as Awa, Awa Odori has a spirited origin story. Legend says that Lord Hachisuka Iemasa, ruler of Awa Province, threw a lively celebration for the opening of Tokushima Castle. As locals enjoyed sake, they danced with merry abandon, swaying and twirling in joy. Spontaneous musicians joined in with simple instruments, creating a rhythm that ignited the soul. Lyrics flowed from the revelers' lips, giving birth to Awa Odori. Over time, this exuberant festival spread across Japan, becoming the country's largest dance celebration and attracting over 1.3 million visitors each year.

Toast to the Obon Season with Yuzu Lager!

When it's time for Obon festivities, nothing captures the celebratory spirit like beer. Known for its refreshing taste and easy enjoyment, beer is the perfect choice for festive occasions. Among the array of refreshing beers, the Hitachino Yuzu Lager stands out as a top contender.

The Hitachino Nest Yuzu Lager is a delightful blend of flavors, uniting the lively tang of citrus with the craftsmanship of beer. A dance of fruity and slightly bitter notes graces your taste buds. As you take your first sip, you'll encounter a pleasant malty flavor, accompanied by the invigorating essence of yuzu, reminiscent of sun-kissed orchards. The beer experience culminates with a gentle hoppy bitterness that mingles harmoniously with the lingering citrusy undertones.

What's more, with its modest alcohol content of 5.5%, the Yuzu Lager invites you to take generous sips, allowing the effervescence to refresh your senses in a cascade of delight. This enchanting brew brings both coolness and invigoration, making it an ideal companion for cheerful toasts and lively company. As the rhythmic beats of Awa Odori fill the air, raise your glass of Hitachino Yuzu Lager and elevate your celebration with a burst of flavor and festive spirit.


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