The Resilient Journey of Akabu Brewery: A Testament to Perseverance and Innovation

About Akabu Brewery

关于赤武酒造

Akabu Brewery, affectionately known as 'the brewery of resurgence,' is a remarkable sake producer with a poignant history. The devastating Great East Japan Earthquake of 11 March 2011 had left the brewery in Otsuchi, Iwate Prefecture, completely shattered and struggling to recover. However, under the determined leadership of President Hidemine Furudate, Akabu Brewery not only revived but also managed to create a sake that represents the essence of Japan.

赤武酒造被亲切地称为 “再生酒造” ,它是一家有着惨痛历史的杰出清酒生产商。2011年3月11日,这家位于岩手县大槌的酿酒厂遭到东日本大地震的毁灭性打击,几乎彻底崩溃。然而,在社长古馆秀峰的坚定领导下,赤武酒造不仅重建复兴了,而且还创造出了代表日本精髓的清酒。



Hamamusume - A Locally-rooted Sake

浜娘₋根植于当地的清

One of Akabu Brewery's prized creations was a locally-rooted sake named 'Hamamusume.' Loved by the community, the sake faced the risk of discontinuation due to the earthquake's aftermath. Fueled by his dedication to preserving this cherished tradition, President Furudate sought the help of a fellow brewery, securing the facilities needed to continue the production of Hamamusume. This act of resilience laid the foundation for Akabu Brewery's future.

赤武酒造最受欢迎的产品之一是一种名为 “浜娘” 的本地清酒。只在当地社区的流行的清酒,地震的原因,使得清酒酒造面临停产的风险。为了保护这个品牌使酒造经营下去,古馆社长寻求了一家酒造的帮助,保存“浜娘”所需的设施确保其可以继续生产下去。这种坚韧的行为为赤武酒造的未来奠定了基础。


The Rebirth of Akabu Brewery

赤武酒造重生

With the support of the Earthquake Reconstruction Project, President Furudate realized his dream of rebuilding a new brewery in Morioka, though not in the same location as before. In 2013, Akabu Brewery's rebirth came to fruition, marking the birth of the Akabu brand. This momentous occasion was a testament to the unwavering spirit of the team, determined to overcome adversity and honor the legacy of their past.

在地震重建计划的支持下,尽管地点与以前不同,古馆社长也实现了在盛冈重建新厂的梦想。2013年,赤武酒造迎来了重生,也标志着赤武品牌的诞生。这个重要的时刻证明了其团队尊重他们过去的遗产,坚定不移度过逆境的决心和精神。



Ryunosuke Furudate - The Youngest Master Brewer

古馆龙之介-酒造年轻的酿酒大师

In the summer of 2014, the brewery received a blessing in the form of Ryunosuke Furudate, the president's eldest son. At just 22 years old, Ryunosuke made history by becoming the youngest master brewer ever. His exceptional skills were honed through training at the Sake Brewery Research Institute, where he crafted a sake that impressed even the most discerning of palates. Motivated by the desire to create a sake with more impact, Ryunosuke accepted the role of toji (master brewer) at Akabu Brewery, embracing the challenge that lay ahead.

2014年夏天,这家酒造收到了社长的长子古馆龙之介的祝福。年仅22岁的龙之介创造了历史,成为有史以来最年轻的酿酒大师。他在日本清酒酿造研究所(Sake Brewery Research Institute)接受过培训,磨练了非凡的技艺。在那里,他酿造的清酒甚至让最挑剔的味蕾评酒师们印象深刻。为了创造出更有影响力的清酒,龙之介担任了赤武酒造托吉(酿酒大师),接受即将到来的挑战。

The Birth of Akabu Brand and its Evolution

赤武品牌的诞生及演变

Ryunosuke's initial creation, named "AKABU" after the brewery, received mixed reactions due to his age and lack of experience. Despite the skepticism, the sake's authentic taste and powerful character attracted an increasing number of retailers. Over the years, AKABU has grown into a prominent brand distributed nationwide, especially in the Tokyo metropolitan area. It has earned numerous awards and acclaim for its continuous improvement in quality, showcasing the indomitable spirit of the young team behind it.

龙之介最初的作品以酒造的名字命名为“赤武”,由于年龄和经验的缺乏,人们对他的褒贬不一。尽管存在质疑,但清酒纯正的味道和强大的特性还是吸引了越来越多的零售商。多年来,赤武已经成长为一个遍布日本全国的知名品牌,特别是在东京大都市地区畅销。质量上的不断提高使得它赢得了无数的奖项和赞誉,也展示了其背后的年轻团队不屈不挠的精神。



Taste the Spirit of Triumph in the Form of Sake

以清酒的品味胜利的精神

The story of Akabu Brewery serves as an inspiration to us all. From the brink of devastation emerged a remarkable journey of resilience, determination, and innovation. President Hidemine Furudate's unwavering commitment to preserving the tradition of Hamamusume and the boundless passion of Ryunosuke Furudate as the youngest toji in history have propelled Akabu Brewery to become a symbol of hope and progress. With each bottle of AKABU, one can taste not only the essence of Japan but also the spirit of triumph that defines this exceptional brewery.

赤武的故事激励着我们所有人,体验了一段从毁灭的边缘到重生并创新成长的非凡旅程。社长古馆秀峰坚定不移地致力于保留浜娘的传统,以及作为历史上最年轻的托吉的古馆龙之介F的无限热情,推动了赤武酒造成为希望和进步的象征。每一瓶赤武,你不仅可以品尝到日本清酒的精髓,还可以品尝到这家卓越酒造的胜利精神哦。


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