Reputation of Japanese Whisky
The definition of the Japanese whisky was very lax enforcement of what the actual whisky is,
and so the reputation of Japanese whisky was very badly announced to the world until 2000.
People used to say that “whisky made in Scotch style but not manufactured in Scotland,
will never be the traditional whisky like Scottish make.”
However, it was probably underestimated by a lot of people after one of the Nikka whisky evaluated by
the Whisky Magazine for Best of the Best in 2001 for the first time. Ever since then,
starting from International Spirits Challenge gave a gold medal to Suntory Yamazaki 12years old,
in 2003, and kept winning so many prizes every year, and some of the recent prizes they awarded
“Double Gold 2014” for Suntory Hibiki 12 years Blend Whisky and “Gold 2014” for Hakushu 12 years Single Malt Whisky from San Francisco World Spirits Competition (SWSC).
The reason why the Japanese whisky have made such good reputation is ‘reliability’ and
‘dedication’ that Japanese manufacturer have created not to buy or swap their products like Scottish do.
If there is a limitation for manufacturing their product, they will not sacrifice their product,
what they do is look for consistent quality, instead.
That also appears in taste and flavor that gives smoothness, softness, yet there is a rich fruity and
nutty flavor you can enjoy. There are so many in flavors and bodies,
from light to bold makes consumer to be more attractive to the Japanese whisky.
It even seems like their business strategy not to let go off their favorite consumers, and keep manufacturing the best of the best whisky for every single consumer’s preference.
For example, Suntory Hibiki 12 years has pineapple, raspberry, and plum flavor comes first,
and honey and custard cream flavor comes towards the end, but on the other hand,
Suntory Hakushu 12 years brings green apple and jasmine flavor with clear but sweet smoky taste to it.
These are all manufactured in the same company yet there are some differences in flavor and taste,
which makes more approachable for people to try the Japanese whisky.
Furthermore, Japanese whisky makes prominent appearance from the movie called,
“Lost in Translation” in 2003, which was the story of making Suntory’s commercial with American actor,
saying “For relaxing times, make it Suntory time.”
It was actually done by the actual American actor in 1990s for domestic Suntory commercials.
This also might be another aspect of being reputable in whisky division for Japanese in overseas.
As a result, by winning different kinds of awards already makes how reputable the Japanese whisky is,
and the fact that is now widely accepted amongst the whisky connoisseur gives more dedication to
the Japanese whisky manufacturers to be more competitive to bring a high quality product into the world.
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