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    Daiyame - the Next Generation Shochu

    11 Nov 2021

    Daiyame - the Next Generation Shochu

    DAIYAME is a word in Kagoshima dialect for “an evening drink that relaxes you after a long day”. DAIYAME refers to a traditional habit in which you enjoy an evening drink with family or friends to give thanks for the day that has ended and refresh yourself for the coming day. Hamada Shuzo chose the word DAIYAME in the hopes that through this shochu, which is easily available and can be enjoyed in a variety of drinking styles, people will share the wonderful, local cultural traditions while having a refreshing drink at the end of the day.

    DAIYAME 25 was launched in September 2018 to celebrate the company’s 150th anniversary, with the concept of “experiencing the distinctive aroma” and the aim of becoming the next generation of shochu. It is made from “Koujuku” sweet potato with a rich aroma brought out by an original aging method. Packaged in jet black glass with black labeling and a golden sweet potato accent in the center, Daiyame carries a noticeable lychee fragrance that all but leaps out of the bottle.

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    Kojuku potato is the secret behind DAIYAME’s rich lychee aromas coming from the monoterpene alcohol (MTA) contained in large amounts in Koujuku-imo.  Punchy notes of lychee reminiscent of wines from the Alsace region, the super versatile and multi-functional DAIYAME is highly regarded around the world. In 2019, it won the Trophy (the highest award in its category), the pinnacle of the shochu category, at the International Wine & Spirits Competition (IWSC), one of the world's three major liquor contests. It was also awarded the double gold in the shochu category at the International Spirits Challenge (ISC) in 2020.

    The essence of the fragrance comes to the force when soda water is added. Follow the steps below to make DAIYAME Highball and have a relaxing drink at the end of the day!

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