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    The Choya Golden Ume Fruit 50ml: Great for a Quick Drink

    27 May 2021

    CHOYA - Leading Producer of Umeshu

    Located in Osaka, the company first started as a wine-grape grower in 1914. Later in 1959 CHOYA began production of umeshu, a traditional Japanese ume fruit liqueur. More than half a century has passed since CHOYA began producing umeshu. Today, it is a brand with country-wide recognition, available across the whole of Japan and many other countries. The mission of CHOYA is to produce and promote the finest umeshu made from natural ingredients. They do not use any artificial additives in any of their products, such as acidulants, flavourings, or colourings.



    The Choya Golden Ume Fruit 50ml  - Perfect Size for a Quick Drink

    The CHOYA Golden Ume Fruit is a masterpiece created with the long history of ume liqueur making experience and data accumulation by CHOYA. It is made with 100% Japan grown Nanko ume fruit, which is the brewed in tanks with much time and effort without adding artificial additives such as acidulants and artificial flavors, to bring out the maximum taste of ume. The Choya Golden Ume Fruit has an elegant, fragrant aroma of Nanko ume fruit, that fills your mouth with rich taste and crispy tartness.

    Thick and fleshy ume are marinated with sugar and spirits only and matured for over a year. The slow aging process allows CHOYA to produce authentic umeshu with the best possible taste and aroma every time. The flesh of the fruit is soft, with a mellow aroma and powerful sourness. This umeshu  is best enjoyed chilled and straight, on-the-rocks, or mixed in cocktails garnished with the ume.

    These small 50ml cups  are perfect for when you just want to have a quick drink. In Japan (where public drinking is completely legal), these cups are often consumed in a bus or train while travelling alone or outdoor events and parties, such as like barbecues and cherry blossom or red leaf viewings. Although the one cup format is strongly associated with travel, it also great for enjoying at home. It’s a form of automatic control on how much you’re drinking, so for someone who doesn’t want to drink much it’s perfect. It is easy to carry around, the bottle is sturdy, and it can be heated!

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