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    April 7th Is Beer Day! Try the Unique Yuzu Lager!

    01 Apr 2021

    April 7th Celebrated the End of Prohibition in the United States 

    In 1919, the U.S. Congress passed the Eighteenth Amendment,  banning the sale, transportation, and production of alcohol in the U.S. This was the beginning of the Prohibition period, which made many Americans turn to creative ways to enjoy their illicit beverages.

    However, on April 7, 1933 President Franklin Roosevelt took the first step toward ending Prohibition and signed a law that allowed people to brew and sell beer, in the United States, as long as it remained below 4.0% alcohol by volume (ABV).  Upon signing the legislation, Roosevelt made his famous remark, "I think this would be a good time for a beer." People across the country responded by gathering outside breweries, some beginning the night before. On that first day, 1.5 million barrels of beer were consumed, inspiring the future holiday.

    National Beer Day was created to commemorate this event by Justin Smith, a Richmond, Virginia Craft Beer Examiner, and his friend Mike Connolly from Liverpool, England. In 2009, Smith and Connolly created a National Beer Day Facebook page, and National Beer Day has since been trending on social media every year on April 7 using the hashtag #NationalBeerDay.

    Beer Day is the perfect opportunity to dive in and sample the broad array of flavors and experiences it offers. It is the ideal day to find out exactly what it is that makes beer so special and he have a unique beer recommendation that is great for this occasion!


    Recommended beer

    Located in Ibaraki prefecture, Kiuchi Brewery have been producing beautiful sake since 1823. Now they've also stepped successfully into the world of beer with their award winning products, such as this yuzu lager.

    Hitachino Nest Yuzu Lager is a fruity, citrus forward beer with a deep, bitter edge.  It is a Japanese lager style with a nice citrus character from the hops and good malt backbone from the historic Kaneko Golden malt. The yuzu juice is very aromatic on the nose and works very well with the hop blend and comes off distinctly Japanese. The soft water and traditional Hitachino malty body are also fully present giving a really nice balance and mouthfeel.



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