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    Celebrate Misoji Day with Echigo Koshihikari Beer!

    16 Jan 2020

    What Is Misoji Day?

    On the third Sunday of January, the week after Coming of Age Day, Misoji Day (literally “Thirty Day”) is held to celebrate the beginning of becoming a full-fledged adult. The celebration was certified by the Japan Anniversary Association on January 17, 2016.

    Confucius once said:

    “At fifteen, I set my mind on learning.
    At thirty, I stood firm.
    At forty, I had no doubts.
    At fifty, I knew the decrees of Heaven.
    At sixty, no sound irritates me.
    At seventy, I could follow what my heart desired, without transgressing what was right.”


    Confucius started young to acquire a serious education by reading ancient texts and applying the insights that he gleaned, to his interaction and relationship with his pupils, fellow philosophers, officials and even the rulers of the various states that he visited. With a solid education as his intellectual foundation, he was able, by age 30, to say that he has formed his character, and knew where he stood in the affairs of the world.

    Therefore, “standing firm at thirty” can be interpreted as saying that at the age of thirty, you learn to be self-confident and self-reliant. In other words, Confucius realized that it is at the age of thirty that people become truly socially independent. This also applies to the modern Japanese society: while officialy the age of maturity is considered to be 20 in Japan, most of the young adults still rely on their parents when they attend university, and even when they start their first job. Many people feel that thirty is the age when they have established their careers and have stability in their personal lives.

    Misoji Festival

    Once a year a festival is held for those who turn 30 that year. You can participate only if you turn 30 in that year, and all the operation staff and participants are thirty years old as well. It is held in order to look back on 10 years from officially becoming adult and celebrate the beginning of 30s. It is also a must-visit for beer lovers. In Misoji Festival, 3000 people of the same age gather and toast together to reaching the milestone of the 30-year-old and the dawn of the 30s together. Beer is even provided for free for the participants of the festival!


    Enjoy Echigo Koshihikari Beer on Misoji Day!

    If you are turning thirty this year, we recommend celebrating with Echigo Koshihikari Beer. If you have friends who turning thirty this year, surprise them with a bottle of Echigo Koshihikari Beer and congratulate them on becoming a full-fledged adult!